Strategic Site Audit
Seek a Fresh Perspective, Get a Clear Advantage
Are you attracting the attention you deserve?
I’m certain you excel at what you do. And I believe your success should reflect this.
The web is an extraordinary place and requires a unique approach. It’s not just another broadcast medium. Unlike TV and print, it can’t be used to impress your audience with clever words and a one-way message. The web is “owned” by the users, and they set the rules and etiquette. So let me ask you this.
Are we giving our visitors the attention they deserve?
We need to treat our websites’ visitor as a guest in our home. When they knock on our door — invite them in and let them know they’re in the right place. Offer them a simple, relevant, and easy to use experience that will convince them to stay.
Our reader wants to feel like we’re speaking directly to them, and that we recognize their needs. They don’t need a map of our home, or want to take a self-guided tour. They just want to know — can we solve their immediate problem. If they’re not convinced, or the process appears long and drawn out, they’ll hit the back button and try another site. It’s that easy.
The “rules” of the web
What does this mean for us? It means we need to be deliberate about what we say and how we say it. To excel in this environment, we need to use intentional efforts to convey a blend of honesty, engagement, authenticity, and respect. We need to hear what our users need and strive to deliver it.
83.4% of B2B buyers will check out a company’s website before buying.
- We can play by their rules and outshine our competition – day after day.
– or –
- We can make our own – and struggle through every agonizing minute.
The opportunity is ours.
A strategic site audit exacts the formula for success
Reveal your opportunities to seamlessly convey the 4 essential elements.
Does your website use ethical SEO (search engine optimization) to drive more traffic? Does your website provide the necessary proof to move your reader to action?
Persuasive content will engage your reader and give you an edge over the competition. It will also move your reader to your CTA (call to action), to help you meet your business goals.
Your site must use a consistent voice, tone and flow. This helps your prospects get to know you, like you, and trust you.
Is your website easy to use? You’re writing to a task-oriented user who’s not there looking for a challenge. They want to achieve something. Do you know what that is? Your website needs to meet your reader’s needs.
Ensure model results
The quality of your strategic site audit is ensured through 3 carefully designed process tools.
- 35-point usability checklist
- 5-part formula for content that works
- Competitive climate
This covers all key website basics for ease of use, clarity, credibility, SEO, and more. I think of this as starting with the right pieces for your puzzle.
For effective online content, your website must skillfully blend: a customer focus, competitive considerations, clear communication, conversion optimization, and a consistent experience. It’s this expert assembly of your puzzle pieces that creates your high-performance tool.
I’ll look at you competitors’ SEO results and the effectiveness of their content. Our goal is to have a better website than your competition at attracting, appealing to, and converting visitors.
Exceeding your expectations
At the end of my review you will receive:
- A detailed report of my findings and recommendations.
- A summary of the competitive environment.
- A copy of my completed 35-point checklist.
This portion of the review covers your website’s home page and main sub-pages. You’ll see where you’re performing well and receive recommendations on where you need to affect change.
Here I will grade your competitors’ sites and share my SEO findings. I will also highlight your opportunities to compete more effectively.
I share this form because it’s fact based and easy to absorb. These specific points will help you understand the basis for my overall findings and recommendations.
Find out how to attract the attention you deserve and eliminate your barriers to success. Discover the changes you need to win your readers’ attention and increase your website’s conversions. Contact me today.