Copywriting & Consulting Services
Gear Up for Your Success
A Tactical Advantage
Your success online is measured by your ability to convince your reader to take action. This could be signing up for an e-newsletter, liking you on Facebook, or contacting you about the services you offer.
Copywriters use words to persuade people to take these actions.
When you hire a copywriter it can be intimidating, and requires a degree of trust. After all, they are crafting the public image of your business. But copywriters are trained professionals and take the responsibility for crafting that image, very seriously.
Additionally, copywriters are part scientist. They have formulas and rules and procedures they follow, to move your reader toward the intended result. When you hire a copywriter, you’re stacking the deck, with the odds in your favor.
Best Practice Models
My name is Michele Cherney and I want to be your copywriter. At Model Media Consulting, we call those formulas, rules, and procedures, our “Best Practice Models”. These models are our blueprints for success. They are frequently updated based on new research, experience, and continuing education. Deploying these models in alignment with your brand, is the “art” we bring to each of our clients.
If you are a professional service or software company, and some of your clients are other businesses, I am in a unique position to work with you. If you are a healthcare provider, or some of your clients are, you’re really in the right place. The “About Me” page explains why.
I work with businesses of any size. For small to mid-sized companies, I enjoy helping you connect your vision with a marketing strategy. I believe in taking small steps to reach a big goal. The last thing anyone needs, including your clients, is to be overwhelmed with change. Additionally, taking small steps allows us to test along the way. We can also reassess each future step, based on lessons learned and the continuously changing environment.
Click to select your tactical advantage.