Online Copywriting Services
Discover the Win-Win Solution
Give ‘em What They Want (while getting what you need)
Do you know what your site’s visitors are looking for?
Do you know how to provide it — and achieve your business goals?
To be effective in marketing your services, you must always ask yourself, “What stage of the sales process am I in?” Then, you must create your marketing materials to achieve the objective of that stage. If you don’t do this, your copy, no matter how well written, is doomed for failure.
Start strong with a solid foundation
When you hire me as your copywriter, I will always ask that question. In fact, my best practice models will lead me through a thorough evaluation of the service or product you’re promoting, and your potential client. What does this mean to you? It means your copy will profit from the strongest possible foundation for success. Your copy will differentiate you from the competition, and match the benefits of your service, to the CNI (challenges, needs, and interests) of the buyer.
Of course, it takes more than a solid foundation, to write great copy.
Sharpen your copy with proven formulas, tips, tricks, and tools
Great copy also requires using proven formulas, as well as, tips, tricks, and tools of the trade. “The Motivating Sequence” is a copywriting formula I use to increase your copy’s ability to persuade and achieve results. The 3 C’s (clear, concise, and complete) is a tool I use to review your copy after it’s drafted. A great tip I found when writing a headline — one filled with a great benefit is a much safer bet than one that’s a teaser.
As your copywriter, my goal is to craft you the right message, to the right audience, at the right time.
When a visitor arrives at your home page you have less than 10 seconds to accomplish 2 things. You need to show them they’re in the right place, and you need to capture their attention with a bold, benefit rich headline. If you don’t achieve this, you’ve lost them.
Once you have their attention, it’s time to use clear and descriptive text. Show them what you do and why they should pick you. If they stay, an easy to use experience, that meets their needs, is next on the agenda.
As you’re satisfying your visitor, take care not to forget your goal. Your page has a purpose — a CTA (call to action). A great home page is singularly focused, must meet your visitor’s needs, and lead them to the desired action.
That’s a tall order. And it helps to get an objective perspective. Can I be of assistance?
Sales & Subscription Pages
A sales page within your website is not a “smash & grab” sales game. Your potential clients are focused and goal-oriented. The elements of good direct-response sales copy must still be used, but, it needs to be persuasive and not manipulative. A great sales page will earn your visitor’s agreement every step of the way.
I’d utilize the “Twin Pillars” of persuasion on these pages. This copywriting technique uses a balance of benefits and features, to satisfy both the personal and professional, needs of your buyer. Can I help make the sale?
Often a landing page cannot be accessed through your site’s normal navigation. It’s a special page written with a particular audience in mind, arriving from a specific and known location. This is an opportunity to optimize a pay-per-click ad, a special promotion, or an email campaign. Landing pages are clean and focused. Each word and each graphic should focus solely on achieving a single result.
Does your website successfully address incoming links? Contact me to unlock this potential.
Have you considered that 96% of website visitors are not ready to make a purchase? Do you use a mechanism to capture these leads and nurture them? Most of the time your CTA (call to action) won’t be a sale, but a means to capture a lead.
Leads are not limited to your website’s organic traffic. Emails, letters, and ads can also generate leads. And don’t forget, lead gens sell your offer… not your service!
Have a lead gen idea – want the ideal copy? Let’s explore together.
Emails & Autoresponders
Do you profit from lead gen efforts? InsideSales.com reports that 50% of sales go to the vendor who replies first. Marketing Sherpa reports that 73% of leads are not yet sales ready. Email and autoresponders can respond to and nurture these leads boosting your odds for success.
Email is a popular and effective medium. You can send introductory emails, thank you notes, new offers, product information, E-zines, newletters, and event invitations, to build a relationship with your reader.
Always remember – When you market through email, you’re entering your reader’s personal domain. You must tend to and respect that relationship. I can show you how.
Whether you’ve identified a specific copywriting need or have a question for me, call or contact me via the form below.
It’s time to meet your visitors’ needs while moving them to your desired action. Begin your win/win campaign today.