Make it a Captivating Experience
Engaging content delivers
Today’s a typical Tuesday afternoon, and if your website’s links could talk, they’d be buzzing from the excitement. Your prospective clients are back. They’re getting to know you, like you, and trust you. It’s another great day.
Close your eyes (later) and picture your content marketing strategy as a means to offer a personally crafted, benefit rich, and captivating experience for your audience.
They didn’t arrive at your site (and don’t return) hoping to read page after page of words describing value-added features. Do we expect them to use their time, to construct a potential benefit… and wonder, is it even obtainable?
Through professionally crafted content, your prospects will feel the benefits of your services. They will identify you as a thoughtful partner. And they will come to recognize you as a subject expert.
Are you organized and equipped to embrace this opportunity?
Blogs & Blog Posts
Does your business have a blog? Would you like to start one? A blog can benefit you by:
- Enhancing your reputation as a subject matter expert.
- Improving your search engine results.
- Engaging your prospects – through education, useful advice and a 2 way conversation.
- Building new and stronger relationships as your prospects gets to know, like, and trust you.
- Promoting your own professional services.
- Involving you in the “conversation” and providing you enhanced insight into your prospects’ goals and concerns.
These short articles are a great way to answer your prospects’ pressing needs. They’re also a great opportunity to expand your reach by creating shareable contact for Facebook, Twitter, or other social media.
Three posts or more per week are recommended, each around 500 words. Whether you want to start a blog, or enlist my services to create posts, I’d love to be of assistance.
Imagine finding yourself at the top of each buyer’s list, again and again. It’s a great place to be and you can do it with case studies.
It’s getting more difficult for businesses to pinpoint their problems, and more time consuming to research a solution – and, find the proof that it works! They understand their goals, but need help to reach them. With case studies, these businesses can see themselves overcoming their problems and benefiting from your services. Additionally, they provide the social proof necessary to reassure them, this picture is accurate.
Do you have a product or service without enough “proof” to close the sale? Consider adding case studies to your content marketing plan.
The typical case study is 2 pages long and shares one of your customer’s success stories with your product or service. It is written in conjunction with, and from, your customer’s point of view. It’s a fully enhanced, super-charged testimonial, and I’ve got the power and desire to help.
Through information pages you can provide a breather for your audience and build trust in your business. This is their opportunity to learn something new, consider an alternative point of view, or give them food for thought. These pages do not sell. Rather, they offer unbiased information to help your reader make an educated decision.
These can be editorial pages on what questions to ask when hiring an attorney, why a living will is recommended, or how the current tax changes may affect them. They can also include an “FAQ” or “About Us” page.
These pages are generally a part of your overall website architecture, but may be added, as part of an enhanced content marketing strategy. I am excited to be of service for any of your web writing needs.
Whether you’ve identified a specific need, or want help to create a content strategy, contact me via the form below and let’s get started.
It’s time to captivate your readers and turn them into clients.